ABOUT CAMERON LEEL
Start-up spirit with big brand shine.
Change-agent and builder with a proven track record leading diverse teams in the execution of award-winning creative campaigns that deliver cultural and commercial impact, globally.
Brand Building
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Including purpose, values, architecture, culture, research, insights, and implementation.
Social & Digital Marketing
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Platform overview and best practices, audience insights, content strategy, editorial planning, creative formats, and funnel optimization.
Go-To-Market Strategy
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Audience research, creative exploration, campaign planning.
Marketing Operations
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Setting up the infrastructure for operational efficiency and excellence.
Influencer & Ambassador Strategy & Operations
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Research, partnership and outreach strategy, messaging, and operational playbook.
Communications Planning
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Message development and editorial planning.
Advising
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Provide commercial, operational, and people guidance to C-suite and other senior leaders.
SERVICES
EXPERIENCE
QuillBot - Chicago, IL
Director, Brand & Communications 12/2023 - Present
Defy Ventures - New York, NY
Advisory Board 01/2020 - 02/2023
Swimply - Los Angeles, CA
Head of Brand & Marketing 11/2022 - 12/2023
Netflix - Los Angeles, CA
Director, Multicultural Marketing 11/2021 - 11/2022
The LEGO Group - Enfield, CT
Americas Brand Relations, Experiential 01/2019 - 07/2021
HBO - New York, NY
Director, Multicultural Marketing 01/2015 - 12/2018
Showtime Networks, Inc - New York, NY
Manager, Media, Promotions & Partnership Marketing 01/2010 - 01/2015
EDUCATION
Adelphi University — BA Media Studies, 2006
AWARDS & RECOGNITIONS
WEBBY AWARDS
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Best Influencer Endorsements - The Defiant Ones, "You Will Never" (2018)
CLIO AWARDS
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Event/Experiential Marketing - The Studio x HBO
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Influencer Kits & Collateral - Game of Thrones, Rep The Realm (2017)
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Event/Experiential Marketing - Mapplethorpe: Look At The Pictures (2016)
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Social Good - Get Suited (2016)
NY FESTIVALS AWARDS
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Low Budget - HBO & The Tenth Present SUITED "Untagged"(2016)
NAMIC EMMA AWARDS
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Experiential Marketing: Mapplethorpe: Look at The Pictures (2016)
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Grassroots: Get Suited (2016)
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Diversity Awareness: Every Story Every One (2016)
PROMAXBDA AWARDS
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Interactive Media - Penny Dreadful Interactive Windows (2015)
CTAM MARK AWARDS
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Multicultural Audience Development - Nurse Jackie “Karma’s a Bitch” (2013)
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Partnership with For-Profit Organization - The Borgias “The Borgias Unveiled” (2013)
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Program Promotion & Tune-In - The Borgias Scent Strip Print Ad (2013)
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Experiential Marketing - Dexter/Homeland “The Showtime Experience” (2013)
SKILLS
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Media Buying & Planning
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Demand Planning
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Integrated Marketing
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Social Media
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Influencer Marketing
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Public Relations
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Audience Target Development
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Research & Data Analysis
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Team Management
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Promotions & Sweepstakes
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Event Marketing
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Experiential Marketing
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Multicultural Marketing
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Influencer Management
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Talent Management
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Public Speaking & Presentation
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Budget Development
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Business Case Proposals
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Case Study Preparation