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ABOUT CAMERON LEEL

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Start-up spirit with big brand shine.

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Change-agent and builder with a proven track record leading diverse teams in the execution of award-winning creative campaigns that deliver cultural and commercial impact, globally.

2018_12_22_headshots_cameron_leel_retouc

Brand Building​

  • Including purpose, values, architecture, culture, research, insights, and implementation.

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Social & Digital Marketing

  • Platform overview and best practices, audience insights, content strategy, editorial planning, creative formats, and funnel optimization.


Go-To-Market Strategy

  • Audience research, creative exploration, campaign planning.

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Marketing Operations

  • Setting up the infrastructure for operational efficiency and excellence.

 

Influencer & Ambassador Strategy & Operations

  • Research, partnership and outreach strategy, messaging, and operational playbook.

 

Communications Planning

  • Message development and editorial planning.

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Advising

  • Provide commercial, operational, and people guidance to C-suite and other senior leaders. 

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SERVICES

EXPERIENCE

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QuillBot - Chicago, IL

Director, Brand & Communications 12/2023 - Present

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Defy Ventures - New York, NY

Advisory Board 01/2020 - 02/2023

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Swimply - Los Angeles, CA

Head of Brand & Marketing 11/2022 - 12/2023

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Netflix - Los Angeles, CA

Director, Multicultural Marketing 11/2021 - 11/2022

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The LEGO Group - Enfield, CT

Americas Brand Relations, Experiential 01/2019 - 07/2021​

 

HBO - New York, NY

Director, Multicultural Marketing 01/2015 - 12/2018​

 

Showtime Networks, Inc - New York, NY

Manager, Media, Promotions & Partnership Marketing 01/2010 - 01/2015​

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EDUCATION

Adelphi University — BA Media Studies, 2006

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AWARDS & RECOGNITIONS

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WEBBY AWARDS​

  • Best Influencer Endorsements - The Defiant Ones, "You Will Never" (2018)

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CLIO AWARDS

  • Event/Experiential Marketing - The Studio x HBO

  • Influencer Kits & Collateral - Game of Thrones, Rep The Realm (2017)

  • Event/Experiential Marketing - Mapplethorpe: Look At The Pictures (2016)

  • Social Good - Get Suited (2016)

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​NY FESTIVALS AWARDS

  • Low Budget - HBO & The Tenth Present SUITED "Untagged"(2016)

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NAMIC EMMA AWARDS

  • Experiential Marketing: Mapplethorpe: Look at The Pictures (2016)

  • Grassroots: Get Suited (2016)

  • Diversity Awareness: Every Story Every One (2016)

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PROMAXBDA AWARDS

  • Interactive Media - Penny Dreadful Interactive Windows (2015)

 

CTAM MARK AWARDS

  • Multicultural Audience Development - Nurse Jackie “Karma’s a Bitch” (2013)

  • Partnership with For-Profit Organization - The Borgias “The Borgias Unveiled” (2013)

  • Program Promotion & Tune-In - The Borgias Scent Strip Print Ad (2013)

  • Experiential Marketing - Dexter/Homeland “The Showtime Experience” (2013)

SKILLS​

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  • Media Buying & Planning

  • Demand Planning

  • Integrated Marketing

  • Social Media

  • Influencer Marketing

  • Public Relations

  • Audience Target Development

  • Research & Data Analysis

  • Team Management

  • Promotions & Sweepstakes

  • Event Marketing

  • Experiential Marketing

  • Multicultural Marketing

  • Influencer Management

  • Talent Management

  • Public Speaking & Presentation

  • Budget Development

  • Business Case Proposals

  • Case Study Preparation

  • LinkedIn - Black Circle
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